Improving your campaign; what we continuously strive for. As outdoor advertising experts we possess outstanding knowledge and experience of how to make a clear impact amid the hustle bustle of the streetscape, and where of course your story is really best told. Working closely with you we can ensure that you connect to your target group. Our teams, tools and insights will assist you to successfully achieve this.
Outdoor advertising has impact; high impact! It has impact on the street, the one place difficult for anyone to avoid completely. Our Create team is superbly placed and equipped to make your campaign stand out with their out-of-the-box solutions. You can find a number of recent creative case studies at Trends & Insights. We run an international network of Create teams, which can present plenty of examples culled from around the globe. If interested, we’d relish the opportunity to plan a Creative session with you.
Visual Scan is one of our a valuable Create tools. Based on algorithms, it predicts how your visuals will be perceived and viewed. A post-test will also give insight into how your campaigns were considered by the public, whilst revealing additional intelligence and knowledge.
Target with data
We include appropriate information on our panels using our data tool. Outdoor advertising is the ultimate medium for attracting attention to your product whenever your product offer is available in a physical shop. It’s that final reminder just before purchase. An extremely interesting notion, particularly when you appreciate that 86% of shoppers do make impulse buys.
Using our data tool we select panels on the roads adjacent to and leading up to the shop. This makes your campaign highly visible at exactly the right moment. We work with a range of data partners to select panels geared specifically to a target group, for example panels close to gyms, restaurants, favourite dog walking routes or primary schools.
Panels can also be selected to focus for example on lifestyle choices. Based on target group scoring we can determine in which local council, district or neighbourhood there exists an above-average prevalence, for instance, of the higher educated, high-net-worth individuals, larger families, dog owners, the over 50s or camping enthusiasts. Just a small arbitrary selection of target groups to demonstrate the wide potential scope of opportunities and possibilities. By selecting panels in this manner you can connect with your target group at absolutely the right spot and well within their own environment.