We optimize your outdoor campaign
Our goal is to optimise outdoor campaigns. We do this by calling upon our wealth of expert knowledge, as well as a combination of insights and data, to ensure brands achieve maximum return from their campaigns. How we do this? With People & Places and with Create.
People & Places
The effect of an outdoor campaign is 47% determined by the advertising’s design. Create can help you put together your outdoor advertising. We can assess your design prior to the campaign using a Visual Scan. This scan will track and identify which area of a poster a person’s eyes are attracted to within the first 3 – 5 seconds. Based on the results we can advise on how a design may be visually optimised. We can also perform an impact analysis after the campaign. We perform this post-assessment in collaboration with the Validators research agency.
We also provide you with eight golden tips prior to launching which you can refer to when creating your outdoor message, ensuring you obtain the maximum return from your campaign.